
Wendy’s
http://www.wendys.com/
I like Wendy’s burgers and I’m not really ashamed to say it. In the realm of drive-thru burgers, I really think that Wendy’s has the best tasting product. Apparently, I am part of the minority with this opinion because the scientists at the Dave Thomas test kitchen have decided to completely overhaul their long-standing burger recipe. I am not kidding you here…they called it “Project Gold Hamburger.” They called in pickle chemists and focus groups. They traveled the country sampling competing national chains and local burger stands. Employees working the grill have been instructed to only press the patty twice instead of the usual eight times. Lastly, and I’m really not making this up, they sought federal approval to store the cheese at a higher temperature to ensure better melting on the burger.
So I’ve already said it, but I like (or rather liked) Wendy’s burgers. After discovering that my local Wendy’s was offering the new “Hot ‘N’ Juicy” burgers ahead of the October 3rd nationwide launch, I thought I’d see if the changes were for the better.
What I Got: Bacon Deluxe Single Cheeseburger; ~$4.00.
As you can hopefully see, there are FIVE slices of cheese on my burger. FIVE. I do not want, nor do I need, five slices of cheese on a single-patty burger. After shedding the excess dairy, I began to notice the subtle differences. The patty was much larger and less processed-looking. The bun, my favorite improvement, was well-toasted and slightly crunchy around the edges. The onions had changed to the red variety and apparently the crinkle-cut pickles won out. Nothing has changed about the bacon, but that’s great because I liked it just the way it was.
Would I Buy It Again? Well, the changes certainly didn’t have a negative effect on the taste, so yes, I would. The price tag is a bit much, but I would still rather have just one of these than two of any other fast food burger. I wasn’t aware that there was anything fundamentally wrong with the old burgers, but this was certainly very good and still head-and-shoulders above the other common drive-thrus. If they hadn’t made such a circus of the changes, I’m not sure that anyone would’ve even noticed! They’re so subtle that they have really only served to make an already good product just slightly better. I would recommend, however, that they ditch the silly “Hot ‘N’ Juicy” moniker. It didn’t work for the “Big ‘N’ Tasty”, so why go there again?
-Indy Food Geek












