double down | Would I Buy It Again?

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KFC’s Double Down sandwich gained the company attention in the media but accounted for no more than 5% of the chains total sales. When WIBIA gave the Double Down a no rating, he said one of the reasons was that the bun was missed. Adding to KFC’s sandwich menu is the new Doublicious sandwich, similar to the Double Down, but this time with a bun.

What I Got: Doublicious Sandwich $3.49

KFC is advertising this sandwich as having a sweet and savory taste. The sweet comes from a large Hawaiian bread bun and savory, which I believe is code for salt, comes in at over 950 mg. Covering the sandwich was a narrow fried chicken fillet, two small pieces of bacon, a piece of Monterrey cheese and a sauce that was mayonnaise based with a hint of mustard.

The sandwich had only a small amount of the sauce, the thick Hawaiian bun was dry and tasted no better than a half stale hamburger bun from the grocery store. The chicken fillet was thin and narrow covering the middle portion of the bun leaving edges of the dry roll with nothing on them but the cheese.

Would I Buy It Again? Never. There was little taste to a sandwich counting for nearly a whole day of allotted sodium and the sweet Hawaiian roll dominated the taste. Like the Double Down where WIBIA said, “The Colonel’s Sauce reminded me of the sauce from an Awesome Blossom/Blooming Onion. Nothing special.” If the Colonel was alive today, I think he would questions whether to by a sandwich again at KFC.

-EatHSE

7 COMMENTS

20 Jul 2010

Review: KFC Doublicious Sandwich

Author: EatHSE | Filed under: Food Reviews

Tags: Chicken, double down, Food, hawaiian bread, Kentucky Fried Chicken, sandwich

Damn the marketing machine, it got me again. When you think about it, replace the bun with fried chicken…genius!! It is a yummy idea on paper. Plus, toss two slices of cheese and some bacon on it…now we are talking. Part of me thinks that this sandwich should be served with a year’s subscription of Playboy. My wife about threw up when I told her that I ate this…I don’t think a 30 year old woman is the demographic here.

People that I work with that never talk about food, yet were talking about this. So from the standpoint of marketing buzz, congrats KFC. Let’s get down to business.

Price is $4.99 for sandwich only (in the great state of Indiana at least).

A little pricey compared to most chicken sandwiches, but consider there is double the chicken, so it should be expected. I hate to say it, but if you know what Original Recipe KFC tastes like and bacon and pepper jack cheese…there are really no surprises. Most reviews that I have seen say the cheese is gooey. On mine, they just sat the slices of cheese on it, so no gooeyness. The bacon was a joke and I couldn’t even make out a single strip. The bacon was also dry, overcooked and I couldn’t find a piece that was bigger than a stick of Trident.

Every review so far thinks that it is salty…they are right. This is being said with my version’s lack of bacon. The chicken was one of the better pieces of chicken form KFC that I have had lately. However, I wasn’t blown away by the size of the sandwich and I felt like I wanted something else after I ate it. It just wasn’t filling, stop rolling your eyes.

The Colonel’s Sauce reminded me of the sauce from an Awesome Blossom/Blooming Onion. Nothing special.

Would I Buy It Again? No. Why? 1. I missed the bun. 2. Very little value. 3. I’d rather spend my daily allotment of sodium on something else. 4. I think they are lying when KFC states it is only 540 calories…how?!?!

Overall, it wasn’t bad…but it just wasn’t that great.

However, I like Brand Eating’s idea of getting a biscuit of the value menu for $0.99 and splitting up the sandwich.

Hungry for more Double Down reviews? Check out the Impulsive Buy for the links.

-wibia