Damn the marketing machine, it got me again. When you think about it, replace the bun with fried chicken…genius!! It is a yummy idea on paper. Plus, toss two slices of cheese and some bacon on it…now we are talking. Part of me thinks that this sandwich should be served with a year’s subscription of Playboy. My wife about threw up when I told her that I ate this…I don’t think a 30 year old woman is the demographic here.
People that I work with that never talk about food, yet were talking about this. So from the standpoint of marketing buzz, congrats KFC. Let’s get down to business.
Price is $4.99 for sandwich only (in the great state of Indiana at least).
A little pricey compared to most chicken sandwiches, but consider there is double the chicken, so it should be expected. I hate to say it, but if you know what Original Recipe KFC tastes like and bacon and pepper jack cheese…there are really no surprises. Most reviews that I have seen say the cheese is gooey. On mine, they just sat the slices of cheese on it, so no gooeyness. The bacon was a joke and I couldn’t even make out a single strip. The bacon was also dry, overcooked and I couldn’t find a piece that was bigger than a stick of Trident.
Every review so far thinks that it is salty…they are right. This is being said with my version’s lack of bacon. The chicken was one of the better pieces of chicken form KFC that I have had lately. However, I wasn’t blown away by the size of the sandwich and I felt like I wanted something else after I ate it. It just wasn’t filling, stop rolling your eyes.
The Colonel’s Sauce reminded me of the sauce from an Awesome Blossom/Blooming Onion. Nothing special.
Would I Buy It Again? No. Why? 1. I missed the bun. 2. Very little value. 3. I’d rather spend my daily allotment of sodium on something else. 4. I think they are lying when KFC states it is only 540 calories…how?!?!
Overall, it wasn’t bad…but it just wasn’t that great.
However, I like Brand Eating’s idea of getting a biscuit of the value menu for $0.99 and splitting up the sandwich.
Hungry for more Double Down reviews? Check out the Impulsive Buy for the links.